15 Best Ouai Products

Let’s be real, I’ve tried basically every hair product under the sun. My shower looks like a Sephora stockroom, and my recycling bin is constantly full of empty bottles. So when I say a brand is actually worth the hype, I mean it. And friends, Ouai is so worth the hype. Created by celeb stylist Jen Atkin, the brand just gets what we want: chic packaging, scents that smell like a five-star hotel, and formulas that actually work.

Building the perfect Ouai haircare routine can feel a little overwhelming because, hello, options! But that’s where I come in. I’ve personally slathered, scrubbed, and spritzed my way through the entire line to find the absolute best of the best. Whether you have fine hair that falls flat by noon or thick curls that need some love, there’s a Ouai product for you.

 

 

Best Ouai Shampoos & Conditioners

Ouai Detox Shampoo

This clarifying shampoo is a non-negotiable for just $32. I use it once a week to wash away all my sins—aka, a week’s worth of dry shampoo, hairspray, and city grime. It uses apple cider vinegar to get your scalp squeaky clean but has keratin to keep your strands from feeling stripped and sad.

The lather is insane, and my hair literally feels lighter and looks so much shinier after just one wash. It’s the perfect reset button for your entire Ouai haircare routine. If your hair gets oily fast or you’re a styling product junkie, you need this.

The Downside: It’s a true detox, so if your hair is super dry, you’ll def want to follow up with a deep conditioner to add moisture back in.

 

 

Ouai Fine Hair Shampoo

At $32, this shampoo is my secret weapon for faking fuller hair. It gives my fine strands a boost of volume without any of that heavy, coated feeling some volumizing products can leave behind. It’s packed with biotin and chia seed oil to strengthen and plump things up from the root.

I swear my hair looks bouncier and feels so much thicker after I use this. The lather is rich and luxurious, and it rinses out completely clean, leaving my roots with a noticeable lift that actually lasts.

The Downside: The signature Mercer Street scent is gorgeous, but if you’re sensitive to fragrance, you might find it a little strong.

 

 

Ouai Medium Hair Shampoo

This is the Goldilocks of shampoos for $32. It’s not too heavy, not too light—it’s just right for my medium-textured hair. It cleanses my scalp perfectly while adding the perfect amount of hydration to my ends so they feel silky, not greasy.

Honestly, it might be the best-smelling shampoo I’ve ever used. The foamy lather feels so luxe, and it leaves my hair feeling balanced, soft, and so, so clean. It’s my go-to for daily washes.

The Downside: If your hair is truly thick and coarse, you’ll probably want something with a bit more moisturizing power.

 

 

Ouai Thick Hair Conditioner

For my thick-haired girls, this $32 conditioner is a dream. It’s so rich and buttery, you can feel it melting into your strands the second you apply it. It’s loaded with shea butter and avocado oil, and it gives my dense hair the slip it needs to detangle without a fight.

It rinses out to reveal hair that is ridiculously soft, manageable, and hydrated. I left it on for a few extra minutes, and it basically worked like a deep conditioning mask. A total must-have for anyone with a ton of hair.

The Downside: This formula is *powerful*. If you have fine or even medium hair, it will definitely weigh you down.

 

 

Ouai Anti-Dandruff Shampoo

Finally, a dandruff shampoo that doesn’t feel like a punishment for $38. This formula uses salicylic acid to gently exfoliate away flakes and dissolve excess oil, but it still feels chic and luxurious, which is a rare combo.

I tested this when my scalp was feeling itchy and irritated, and the relief was immediate. It calmed everything down and left my scalp feeling fresh and clean, not tight and dry. It’s a lifesaver for keeping your scalp balanced.

The Downside: While it’s way better than old-school options, it does have a slightly medicinal scent from the active ingredients.

 

 

Best Ouai Treatments & Stylers

Ouai Leave In Conditioner

Okay, this $28 spray is a legit icon for a reason. It’s a detangler, heat protectant, and frizz-fighter all in one chic little bottle. I spritz it on my damp hair after every single wash, and it makes my brush glide through like a dream.

It’s so lightweight you can’t even feel it, but it makes my hair unbelievably soft and shiny. Plus, it has the iconic North Bondi scent that smells like a mix of Italian lemon, jasmine, and musk. I get compliments on how good my hair smells every time I use it.

The Downside: The price is a little steep for the amount you get, and I go through it pretty fast because I’m obsessed.

 

 

Ouai Hair Oil

A few drops of this $16 hair oil is all you need for super glossy, frizz-free hair. I use it on both damp hair before blow-drying and on dry hair to smooth flyaways and add shine. It’s incredibly lightweight and never, ever makes my hair look greasy—just expensive.

It also doubles as a heat protectant, which is amazing. The formula is packed with African galanga and ama oils to protect your color from fading and heal split ends. It’s my secret to faking healthy hair when I’m overdue for a trim.

The Downside: The bottle is tiny, so if you have super long or thick hair, you might go through it quickly.

 

 

Ouai Wave Spray

If you want that effortless, “I just got back from the beach” texture, you need this $28 Wave Spray. Unlike sticky salt sprays that can make your hair feel like straw, this one uses rice protein to add texture and hold without any crunchiness.

I love misting it on second-day hair to revive my waves and give them a little bit of grit and definition. It gives my hair that perfectly undone, piecey look that I can never seem to create on my own.

The Downside: It works best if you have some natural wave or texture to begin with; you’ll need to scrunch or style it to see the best results.

 

 

Ouai Fine to Medium Hair Mask

This $38 hair mask is my go-to weekly treatment for when my hair is feeling thirsty. It’s rich and creamy but somehow doesn’t weigh my hair down at all, which is a miracle for a hair mask. I slather it on for five minutes in the shower, and my hair feels completely transformed.

It repairs split ends, adds a ton of moisture, and leaves my strands feeling silky smooth and looking so much healthier. It’s the perfect Sunday self-care ritual to get my hair ready for the week ahead.

The Downside: It’s designed for weekly use, so it’s not a daily conditioner replacement.

 

 

Ouai Hair Gloss

Want glass hair? Get this for $34. This in-shower gloss treatment is like a top coat for your hair, delivering insane, light-reflecting shine in just five minutes. I use it after shampooing and before conditioning, and the results are honestly wild.

It’s formulated with hyaluronic acid and rice water to boost hydration and protect your color. My hair looks so much brighter and healthier after I use it. For my fine-haired friends, you can even skip conditioner after using this.

The Downside: It’s an extra step in your shower routine since you have to apply it and wait before rinsing.

 

 

Ouai Matte Pomade

This little tub of magic is $26 and the key to the perfect slicked-back bun or ponytail. It’s a medium-control paste that smooths down flyaways and baby hairs without making them look greasy, crunchy, or wet. You just get that clean, polished finish.

I just warm a tiny bit between my fingertips and smooth it over any frizzy areas. It works instantly and holds all day, even in humidity. It’s a true miracle worker for sleek styles.

The Downside: A little goes a *long* way, and there’s a bit of a learning curve to figuring out the perfect amount for your hair.

 

 

Ouai Curl Creme

At $28, this curl creme is a must for anyone with curls or coils. It’s infused with linseed and chia oils to define your natural curl pattern, reduce frizz, and add a ton of shine. It gives my curls shape and dimension without feeling heavy or sticky.

The texture is creamy and hydrating, and it glides through hair beautifully. I scrunch it into my damp curls and let them air dry for the softest, most defined look. Chef’s kiss!

The Downside: It definitely performs best when applied to damp, not dry, hair for even distribution.

 

 

Best of Ouai Body & More

Ouai Scalp + Body Scrub

I am obsessed with a multi-tasking product, and this $42 scrub is genius. It’s a foaming scrub made with sugar crystals that gently exfoliate your scalp to remove product buildup and dead skin, but you can also use it on your body for silky-smooth skin.

The scent is Melrose Place—a divine blend of rose, lychee, and cedarwood—that makes my entire bathroom smell like a fancy spa. The sugar dissolves as you scrub, and a blend of coconut and almond oils leaves your skin and scalp feeling soft and moisturized.

The Downside: Be careful not to overuse it on your scalp, as too much scrubbing can be drying for some hair types.

 

 

Ouai Body Cleanser St. Barts

This $28 body wash is a tropical vacation in a bottle. The St. Barts scent is a delicious cocktail of dragon fruit, orange blossom, and tuberose that instantly transports me to a beach chair with a piña colada in hand.

The formula has a luxe, sudsy lather that cleanses without stripping my skin, leaving it feeling soft and hydrated. It’s the perfect way to start your day or wash off after a long one. It’s pure joy.

The Downside: The incredible scent is amazing in the shower, but it doesn’t linger on the skin for very long afterward.

 

 

Ouai Fur Bébé Shampoo

Yes, I am the extra person who buys my dog a $28 designer shampoo, and I have zero regrets. This gentle, pet-safe wash cleans my pup’s coat beautifully, leaving him unbelievably soft and fluffy.

But the best part is the smell. It has a gorgeous, fresh scent (Mercer Street!) that makes him smell like he just left a fancy grooming salon. I literally cannot stop burying my face in his fur after his bath. It’s the ultimate bougie pet parent purchase.

The Downside: It’s specifically formulated for dogs, so you can’t use it on your cats, unfortunately.

 

 

How I Picked the Best Ouai Products

Look, my job means I test hundreds of products every year, and my standards are ridiculously high. For this story, I spent weeks exclusively using Ouai hair products to build the perfect routine, from wash day to styling. I shampooed, conditioned, masked, and sprayed until I knew which formulas really delivered on their promises.

I also scrolled through literally thousands of reviews on TikTok, Sephora, and Ulta to see what real customers were saying. I combined my personal faves with the products that have earned cult-classic status online. If it’s on this list, it’s because it’s a true standout that I’d 100% spend my own money on.